Saturday, April 4, 2009

Colors in Fashion Design

As cheesy as the title has come to sound, Color Me Beautiful, by Carole Jackson, has been a milestone in fashion history. Take a look on Amazon at how many titles and products use it as a springboard. And for me, it was the beginning of the love affair with color that eventually led me to a career in children's fashion.

Jackson's color theory forms a foundation for color selection in fashion design. It reminds the designer to select colors from all four seasons, so that her line can have the broadest possible appeal. It also recommends the basic dark neutrals that a wardrobe can be built around.

But it does need to be balanced with the colors that are trendy in fashion at the moment. For example, our Pink Jungle and Flower Power collections are both built around chocolate brown, and the popularity of the color has led to much greater sales than could be expected from Autumn shoppers alone!

A lifetime of selecting colors for fashion is still too short for me...

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