Friday, May 1, 2009

Why Wovens but Not Knits??

It's a little puzzling, given the immense popularity of knit fabrics in fashion today, why knit prints are relatively hard to find. Premier fabric designers like Robert Kauffman (pictured), Amy Butler, and Michael Miller all seem to design prints produced exclusively as woven fabrics.

Is this because their target market is primarily quilters? Today, with the emergence of so much patchwork in boutique apparel, there would seem to be a growing market for designer knit prints.

At this point, Pixyworld is relying on the mercy of fabric printers who bring their minimums WAY down for us (in return for extra compensation, of course.) If there were wholesale knit prints available with the kind of thoughtful and artistic design of today's quilting fabrics, what heaven for a designer like me!

But then again, where would be the challenge in that?

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