Thursday, March 26, 2009

A New Look at Wholesale

It seems that with the advent of e-commerce, the rigid dividing lines between apparel wholesalers and retailers is softening, and Pixyworld is ready to step into a newer hybrid role. We have always been open, in theory, to wholesaling, but we seemed to have readier access to the retail market. Not to mention profit margin -- which is miniscule for our wholesale sales at present.

However, we've been getting more and more wholesale inquiries, and it's caused us to take another look at the potential there. I've never forgotten how, awhile back, Baby Gassy Gooma had a sliding scale for smaller wholesale orders. That works for us, and also seems to work well for smaller retailers who can't buy large quantities at first.

The ideal for us could be a happy medium -- retailing for the financial profit and the energizing effect of direct contact with the consumer; wholesaling to boost production quantities and increase brand recognition.

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