Showing posts with label webmastering. Show all posts
Showing posts with label webmastering. Show all posts

Thursday, April 23, 2009

Page Rank: The Chicken or the Egg??

So, if I understand it right, you get page rank by having other highly ranked sites link to your site. OK. So your options are: solicit link exchanges with highly ranked sites, or create your own highly ranked site (like, hmmm... a blog!!!) which links to your site.

The problem is, highly ranked sites don't want to swap with lowly 1's and 2's. So we have to settle for linkbacks from other 1's and 2's. Hopefully, some of them will someday succeed in becoming 3's and 4's, and their links will become valuable to us.

But as much as we are rooting for them, our links to their sites will not do them much good because... well, we are 1's and 2's ourelves.

Ah, the conundrum of page rank!!

Perhaps, like an exponential function, Boutique Baby, Toddler, & Little Girls' Clothes by Pixyworld will one day hit that great big growth curve which soars ever higher from glory to glory! Until then, I'm taking almost all comers in my link directory.

Wednesday, April 15, 2009

Link Exchanges Gone Berserk

OK, I can see getting link exchange requests from all sorts of sites. Who really knows how google defines a link's relevance? On my webmaster dashboard, a link is a link. Even if they don't contain words like "baby" and "clothing," I'm willing to add most family-friendly sites to Pixyworld's Link Directory.

But I had to laugh when my husband, while building the link directory for his men's watches site, received a request to link to a page called Pimp Costumes! I am not making this up.

That is one enterprising webmaster!!

If you want to buy a pimp costume, do me a favor: just google it. If you want almost anything else, you can probably find it in my site's Link Directory!

Sunday, April 5, 2009

Top Sites Lists: Heart or Hate??

Top sites lists. We have a love/hate relationship.

While doing the webmastering for Boutique Baby Toddler & Little Girls' Clothes by Pixyworld, I have joined quite a few of them. They are, of course, a free inbound link to my site. Hopefully they are also a little bit of advertising, allowing visitors to see a banner and description of my site.

But here's the catch: My theory is that you pretty much have to be on page one for your link to be found by google; also, you have to be on page one for your ad to get decent visibility.

The top site list moderator is usually more than happy to offer you a paid spot on page one. But if you are doing your business on a shoestring, as many of us are nowadays, you are depending on the free spots.

Many of the lists are ranked by "votes," (clicks to the list from your site.) This is to the advantage of the top sites list moderator, who likes to rack up traffic stats in order to sell more paid ads. But you feel a little silly "voting" for yourself once a day just to keep your spot on page one.

The other way sites are ranked, occasionally, is by traffic. They have a nifty traffic counter you put on all pages of your site (which, incidentally, gives the top site list hundreds of inbound links rather than just one,) and your site goes up and down in the rankings all day long, based on your site traffic.

Now, this type of top sites list I find irresistibly interesting. I have to confess to checking Top Baby Boutiques several times a day to see how my traffic stacks up. And that means -- you guessed it -- more traffic for Top Baby Boutiques!

Well, they are a clever idea. It can't be denied. And who am I to knock them, when they are undeniably helping me too?